Real Organizational Change
For an organization to change at a deep level and to become the industry standard for product offerings and product systems and place of choice for talented people, they must be able to have a culture that:
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Exercises creativity and innovation in developing a distinctive and value differentiated strategic direction which members of the business then exercise personal creativity to advance,
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Promotes flexibility to continuously change what work is done, the nature of work, and who does which work utilizing the strategic direction as the cornerstone for this flexibility
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Develops self-accountability in individuals who exercise systems accountability for the wholes of which they are apart anchored in the strategic direction of the business






