Carol Sanford

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Entries from January 2013

Top Five Errors of Responsible Entrepreneurs and the Acumen Needed to Avoid Them – Part 5

January 10th, 2013 · No Comments

Yesterday we looked at the fourth of five errors made by Responsible Entrepreneurs: distancing yourself from customers by relying on market research. Error Five: Borrowing and Tacking the Ethical and Sustainability Practices of Other Businesses Onto Yours Why is this an error? When your business borrows plans and practices from other businesses, you can have no idea whether […]

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Top Five Errors of Responsible Entrepreneurs and the Acumen Needed to Avoid Them – Part 4

January 9th, 2013 · No Comments

This morning we looked at Error Three: choosing the wrong initiatives or the wrong ways to work on them. Error Four: Using Market Research to Know and Design for Your Customers Why is this an error? You fool yourself into thinking you know your market and lose the most critical opportunity for success—real, caring connections […]

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Top Five Errors of Responsible Entrepreneurs and the Acumen Needed to Avoid Them – Part 3

January 9th, 2013 · No Comments

Yesterday we looked at the first two of Five Top Errors entrepreneurs make as they build and grow their businesses: paying too much attention to trends and competition; and misplaced measurements that cause loss of customer loyalty. Error Three: Taking On the Wrong Initiatives or Working On Them the Wrong Way Why is this an […]

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Top Five Errors of Responsible Entrepreneurs and the Acumen Needed to Avoid Them – Part 2

January 8th, 2013 · No Comments

My last post looked at the first of five serious errors that responsible entrepreneurs make: following trends and placing too much emphasis on competitiveness. Error Two: Measuring How You’re Doing at the Wrong Place in the Work Stream. Why is this an error? It promotes navel-gazing internal thinking, which leads to failure to detect customer […]

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Top Five Errors of Responsible Entrepreneurs and the Acumen Needed to Avoid Them – Part 1

January 8th, 2013 · 1 Comment

Whether you are building a new business or growing an established one, it is important to know what factors can limit your success. Often actions we take for what seem to be the best of reasons turn out to be errors. Over time, these errors can spread into our decision-making processes and implementation. There are […]

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