Carol Sanford


Entries from December 2010

Implementing “Drive”: How to Design Work & Mgmt Systems for Intrinsic Motivation

December 15th, 2010 · No Comments

Daniel Pink’s new book, Drive: The Surprising Truth About What Motivates Us, is very refreshing given that the upside down version of the theory behind his book has been embedded for years in Corporate America as well as government, not for profits, education institutions and parenting practices. The very thing that folks were convinced improved […]

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Why CSR can harm your business and what to do about it

December 13th, 2010 · No Comments

The Guardian Sustainable Business section offered an article by Sandra Macleod, CEO and founder of Echo Research this weekend (Dec. 10, 2010) on the shifts in CSR as perceived by executives in global companies. The synthesis is that, “Only companies that put corporate social responsibility at the heart of their business will continue to prosper”. […]

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Dis-intermediating Understanding of Customer Experience: Why the future of Advertising is Good for Business and Buyers

December 6th, 2010 · No Comments

Danielle Sachs wrote a great piece in December (’10) for Fast Company that got picked up by NY Times this weekend. She titled her piece, “The Future of Advertising”.  She quotes  Brad Jakeman,  ex-advertising head for CitiGoup and Macys, saying “the death of mass marketing (NY Times title for her piece) brings on the end […]

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Corporate Social Responsibility & HR: Interview with Elaine Cohen, Author

December 3rd, 2010 · No Comments

I did a review of CSR for HR: A Necessary Partnership for Advancing Responsible Business Practices , by Elaine Cohen. I asked her to answer some questions about her book. Here is her reply. 1. Why HR? It seems they have so much to do anyway with the people side. To add responsibility to their plate […]

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Wikileaks Lessons for Business: Authenticity before transparency

December 2nd, 2010 · 1 Comment

Wikileaks is offering real time transparency in policy making and statesmanship. Business may think this has nothing to do with them. You are next, I assure you.  Transparency is no longer a choice. Here is what you can do to defend yourself. And what the responsible business is doing.

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CSR for HR: A Necessary Partnership for Advancing Responsible Business Practices

December 1st, 2010 · No Comments

On Monday I explored the value and utility of using the narrative form of writing, drawing on fiction in business books.  And building from Steve Denning’s, theories and writings, the author of The Leader’s Guide to Radical Management: Reinventing the Workplace for the 21st Century and The Leader’s Guide to Storytelling: Mastering the Art and […]

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