Carol Sanford


Maliki: Why he is being deserted?

June 19th, 2014 · No Comments

newyorktimes logoMaliki, Iraq’s besieged President, has given us an example of falling down on what it means to ensure the working of Democracy. That part will come as no surprise! But what may surprise you is what Maliki forgot, which is, people have to care for something beyond themselves, not feel beholden to a power structure. Otherwise, they easily quit when the going gets rough.

In today’s New York Times story, we are reminded that when Malaki took office, he replaced all the career military generals and put only people who agreed with him close by. They were loyal to him, but nothing beyond him, either from fear, greed or desire for power. It is, therefore, no surprise that the rank and file have ‘cut and run”. Unless they can see they are fighting for something they believe it, chaos is the outcome.

In The Responsible Entrepreneur, I have a story of another nature of leader working in Afghanistan. In partnership with private funders, Shainoor Khoja and her husband, who had a strong desire to make a fundamental difference in some of the world’s most intractable trouble spots, started a business in Kabal. The Khojas were in Afghanistan to look for proactive ways to help a traumatized population come together as a nation. To do this, they and their funders believed that it would be necessary to rebuild faith in the possibility of nationhood and self-governance. They were seeking a means to make this real for the Afghan people as a practical matter in their daily lives.

Since then, Roshan, their company, has grown into the largest nonmilitary employer in Afghanistan. It sells phones and services to consumers, as well as infrastructure access to other providers. The company’s business model is based on establishing small, locally owned franchises in communities throughout the country and then using the presence of these businesses to foster self-reliance and community redevelopment. In the absence of a functioning government, this has been critical to getting Afghani communities back on their feet. It is given people something to believe in.

Shainoor Khoja aimed to grow a culture where, little by little, ordinary people believed that they could take control of their lives. At the time of this writing, Afghanistan still suffers the effects of prolonged war, but Roshan is providing an experience of a different kind of narrative of accomplishment. This is the ground on which Democracy, hopefully someday can survive.

The is the way of The Responsible Entrepreneur, bringing about significant change, by how they do business. The mission is embedded, not a side bar of the business. This story is told in ore depth in The Responsible Entrepreneur: Four Game Changing Archetypes for Founders, Leaders and Impact Investors. Check out the Pre-sale page and get bonuses and watch us give 2% of our profits to not-for-profit organizations who are building personal agency in young girls and college age youth.

Are Corporations Outsourcing Responsibility?

April 24th, 2013 · 1 Comment

economist logo(This guest blog was originally printed in The Economist  ( in a shorter version

Corporations outsource everything from accounting and manufacturing to human resource functions. For the most part, charity and Corporate Social Responsibility (CSR) are methods of outsourcing responsibility, handing off the heavy lifting to someone outside the company who will make strategic decisions to bring about transformations and decide when success has been achieved. These days, with CSR the fastest growing consultant practice, too many companies ask little more of themselves than to find a congenial not-for-profit organization or consultant. When the brand is protected—or even better, enhanced—and performance can be reported on a responsibility annual report, they assume that they are. . . well. . .being responsible.

Real responsibility is up close and engaged. When Colgate Palmolive, South Africa decided to help birth the New South Africa, it did not give money to not-for-profits. Stelios Tsesos, the company’s general manager in Africa, chartered and then prepared Colgate’s entire local workforce to help the new government succeed. Individuals and teams drew on their business acumen to develop innovation that included engaging respected women leaders in the townships. They educated them on oral health, something that Colgate knew well and that was core to their business, and helped them build skills to run small businesses. Then they set up these entrepreneurs to sell very small lots of dental care products within the townships, producing income for themselves and supporting and improving the health of their communities. [Read more →]

Four Levels of Work in The Responsible Entrepreneur’s Business

March 5th, 2013 · No Comments

Social-Entrepreneur-Green-Ideas CroppedIn a Responsible Entrepreneur’s business, not all work is equal in importance or in financial or societal return. Some work has more chance of producing success and making bigger a difference. But for a busy entrepreneur, it’s hard to know which effort or what kind of work will make a significant contribution.

There are four levels of work, and you have to learn to do them all in parallel. And as you get better at them, to do them all at once. If you aren’t differentiating among them, you are just keeping busy and hoping for the best.

Foundation Level – Operations Work

Running effectively, making your customers happy and glad to pay for your offerings  

Far too many responsibly-minded entrepreneurs don’t even meet the conditions of foundational work. They aren’t creating the conditions for a growing business, and they may even be copying traditional business practices in their accounting, relationships with suppliers, and ways of generating customer loyalty. This does not serve customers well or provide what is needed for innovation. [Read more →]

Top Five Errors of Responsible Entrepreneurs and the Acumen Needed to Avoid Them – Part 5

January 10th, 2013 · No Comments

Yesterday we looked at the fourth of five errors made by Responsible Entrepreneurs: distancing yourself from customers by relying on market research.

Error Five: Borrowing and Tacking the Ethical and Sustainability Practices of Other Businesses Onto Yours

Why is this an error? When your business borrows plans and practices from other businesses, you can have no idea whether they will make better communities, ecosystems, and economies, and you lose a critical source of innovation and motivation. [Read more →]

Top Five Errors of Responsible Entrepreneurs and the Acumen Needed to Avoid Them – Part 4

January 9th, 2013 · No Comments

This morning we looked at Error Three: choosing the wrong initiatives or the wrong ways to work on them.

Error Four: Using Market Research to Know and Design for Your Customers

Why is this an error? You fool yourself into thinking you know your market and lose the most critical opportunity for success—real, caring connections to your customers. [Read more →]

Top Five Errors of Responsible Entrepreneurs and the Acumen Needed to Avoid Them – Part 3

January 9th, 2013 · No Comments

Yesterday we looked at the first two of Five Top Errors entrepreneurs make as they build and grow their businesses: paying too much attention to trends and competition; and misplaced measurements that cause loss of customer loyalty.

Error Three: Taking On the Wrong Initiatives or Working On Them the Wrong Way

Why is this an error? It is one of the most wasteful uses of resources, a lot like gambling or hoping to learn from mistakes as the worst case. [Read more →]

Top Five Errors of Responsible Entrepreneurs and the Acumen Needed to Avoid Them – Part 2

January 8th, 2013 · No Comments

My last post looked at the first of five serious errors that responsible entrepreneurs make: following trends and placing too much emphasis on competitiveness.

Error Two: Measuring How You’re Doing at the Wrong Place in the Work Stream.

Why is this an error? It promotes navel-gazing internal thinking, which leads to failure to detect customer dissatisfaction and loss of customer loyalty. [Read more →]

Top Five Errors of Responsible Entrepreneurs and the Acumen Needed to Avoid Them – Part 1

January 8th, 2013 · 1 Comment

Whether you are building a new business or growing an established one, it is important to know what factors can limit your success. Often actions we take for what seem to be the best of reasons turn out to be errors. Over time, these errors can spread into our decision-making processes and implementation. There are hundreds of different mistakes that are easy to make, but five stand out as the biggest strategic errors. Each has a multiplier impact on business, and beyond direct effects, may undermine a business as a whole.

Error One: Too Much Time and Emphasis on Trends and Competitive Assessments

Why is this an error? It promotes commodity offerings and diminishes the innovation that is core to your business’s entrepreneurial culture. [Read more →]

Three New Year’s Resolutions for The Responsible Entrepreneur

December 31st, 2012 · No Comments

We as individuals love our New Year’s resolutions, those steps we promise ourselves we’ll take to improve our health, relationships, and prosperity. But research shows that most resolutions are forgotten within two weeks. It also confirms that when our friends make the same or similar resolutions, we stick with ours longer and do a better job. For this reason, organizations—particularly entrepreneurial businesses—are the perfect places to take on New Year’s resolutions. I propose three that will have the same good effects as personal resolutions by making big contributions toward your business’s growth, our democratic processes and institutions, and Life of Earth.

1.  Take early and concerted action to do what makes all of your venture’s stakeholders more vital and viable.

It’s easy for entrepreneurs to make tradeoffs, opting to produce benefits only for their own organizations, planning to do more for others later. But there is no later when it comes to doing what is right and beneficial for all. Think about it. What if we considered only ourselves when we made decisions that affected our families and friends, assuring them that we would make it up to them later? We can see immediately how selfish this is and that it would instantly set in motion a breakdown in reciprocity, undoing our essential, primary bonds. [Read more →]

Nine Books for Responsible Entrepreneurs to Read in 2013: to change how you think about business

December 19th, 2012 · 3 Comments

Learn more about The Responsible Entrepreneur on a free tele seminar on Jan. 10th 2013. Sign up here to participate or listen to the recorded call. It will focus on the six strategic questions that must be answered and how they must be, to succeed in business and have the platform to change the world. .

Building an Entrepreneurial Mind through Reading:

My list includes books on understanding yourself as an entrepreneur, your customers thinking and how the market works beyond what is visible.  None are written for business audiences exclusively, but have significant thinking to contribute. Only two are new, but the old ones lay a ground missing from some more popular ones. They are often focused on how to think about about very complex situations and how to be more systemic in thinking.


1. Influence: The Psychology of Persuasion by Robert Cialdini We have been so brainwashed by the behaviorist we not longer understand how we can create influence.  Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. [Read more →]