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Over fifty years ago, Procter and Gamble Detergent Business invented the most advanced work system on the planet. It had no managers and all teams operated as self-organizing teams toward achieving the strategy of the business. They innovated in product, process, raw material, and work systems among other things. They changed formulas to make the product ecological sound and highly effective in home use. The teams reduced costs until they were one third of any one else in the industry while creating a branding approach that has made it impossible to displace them from their marketing leading position. For decades they were the most studied system in the world. Everyone wanted to know "how they did it?". Read an insider story of how it happened. Also the introduction to a new book, The Responsible Business: Reimagining Sustainability and Success, available from Jossey Bass in Feb. 2011.

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