Carol Sanford

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Carol Sanford’s books are for those who dream big, promise more and keep raising the bar for themselves and everyone else. 



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The Responsible Entrepreneur in 2014

  • Winner: International Book award for Entrepreneurs and Small Business
  • 30 Best Business Books of 2014, Soundview Summaries

The Responsible Business in 2011

  • Winner, International Book Award, General Business
  • Top 15 Business books, CNBC Books
  • Top Five General Business, 800CEOREAD


Praise for The Responsible Entrepreneur

Carol says that this book is about being responsible, and it is—but it's also about being courageous. I dare you to read it and implement the bold, useful advice.

Chris Guillebeau, NYT bestselling author, The $100 Startup

Carol opens her new book with a quote from Guy Kawasaki who reminds us that "Great companies start because the founders want to change the world, not make a fast buck." this idea alone is transformative, but not enough. Entrepreneurs seeking to have meaningful impact need tools to be successful in their quest. The Responsible Entrepreneur is a necessary handbook for changemakers on the journey to use their business to help shape a future that is healthier and more satisfying for everyone.

KoAnn Skrzyniarz, Founder/CEO, Sustainable Brands

Carol has produced a profound but simple framework for understanding and unleashing entrepreneurial talent. Offering unique insight into four types of entrepreneurship and the domains in which they provide the most leverage, this is a book to feed the entrepreneurial spirit and catalyze it toward more meaningful impact in the world.

Lara Lee, transformation leader, SVP Lowe's Home Improvement Customer Experience Design, Past VP Harley-Davidson

In this era of growing disparity between the very rich and the rest of us, Sanford provides a visionary yet quite practical path for how four iconic kinds of responsible entrepreneurs can be the creators of opportunity, a rising tide to lift more boats. Her explicit call for transformation framework for our work inspires me to play a role in this much-needed change. Perhaps you, too, will be moved to participate and make your life’s work more meaningful.

Kare Anderson, Forbes columnist; Author, Moving From Me to We, Emmy Winner